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How the internet is changing language

‘To Google’ has become a universally understood verb and many countries are developing their own internet slang. But is the web changing language and is everyone up to speed?

Child's building blocks

The web is a hub of neologisms

In April 2010 the informal online banter of the internet-savvy collided with the traditional and austere language of the court room.

Christopher Poole, founder of anarchic image message board 4Chan, had been called to testify during the trial of the man accused of hacking into US politician Sarah Palin’s e-mail account.

During the questioning he was asked to define a catalogue of internet slang that would be familiar to many online, but which was seemingly lost on the lawyers.

At one point during the exchange, Mr Poole was asked to define "rickrolling".

"Rickroll is a meme or internet kind of trend that started on 4chan where users – it’s basically a bait and switch. Users link you to a video of Rick Astley performing Never Gonna Give You Up," said Mr Poole.

"And the term "rickroll" – you said it tries to make people go to a site where they think it is going be one thing, but it is a video of Rick Astley, right?," asked the lawyer.


"He was some kind of singer?"


"It’s a joke?"


The internet prank was just one of several terms including "lurker", "troll" and "caps" that Mr Poole was asked to explain to a seemingly baffled court.

But that is hardly a surprise, according to David Crystal, honorary professor of linguistics at the University of Bangor, who says that new colloquialisms spread like wildfire amongst groups on the net.

"The internet is an amazing medium for languages," he told BBC News.

"Language itself changes slowly but the internet has speeded up the process of those changes so you notice them more quickly."

People using word play to form groups and impress their peers is a fairly traditional activity, he added.

"It’s like any badge of ability, if you go to a local skatepark you see kids whose expertise is making a skateboard do wonderful things.

"Online you show how brilliant you are by manipulating the language of the internet."

Super slang

One example of this is evident in Ukraine, where a written variation of the national tongue has sprung up on internet blogs and message boards called "padronkavskiy zhargon" – in which words are spelled out phonetically.

It is often used to voice disapproval or anger towards another commentator, says Svitlana Pyrkalo, a producer at the BBC World Service Ukrainian Service.

Rick Astley

Rickrolling is the redirection of a website address to a video of popstar Rick Astley from 1987

"Computer slang is developing pretty fast in Ukraine," she said.

The Mac and Linux communities even have their own word for people who prefer Microsoft Windows – віндузятники (vinduzyatnyky literally means "Windowers" but the "nyky" ending makes it derogatory).

"There are some original words with an unmistakably Ukrainian flavour," said Ms Pyrkalo.

The dreaded force-quit process of pressing ‘Control, Alt, Delete’ is known as Дуля (dulya).

"A dulya is an old-fashioned Ukrainian gesture using two fingers and a thumb – something similar to giving a finger in Anglo-Saxon cultures," she said.

"And you need three fingers to press the buttons. So it’s like telling somebody (a computer in this case) to get lost."

Word play

For English speakers there are cult websites devoted to cult dialects – "LOLcat" – a phonetic and deliberately grammatically incorrect caption that accompanies a picture of a cat, and "Leetspeak" in which some letters are replaced by numbers which stem from programming code.

lolcat LOLcats have become a 21st Century internet phenomenon

"There are about a dozen of these games cooked up by a crowd of geeks who, like anybody, play language games," said Professor Crystal.

"They are all clever little developments used by a very small number of people – thousands rather than millions. They are fashionable at the moment but will they be around in 50 years’ time? I would be very surprised."

For him, the efforts of those fluent in online tongues is admirable.

"They might not be reading Shakespeare and Dickens but they are reading and cooking up these amazing little games – and showing that they are very creative. I’m quite impressed with these movements."

Txt spk

One language change that has definitely been overhyped is so-called text speak, a mixture of often vowel-free abbreviations and acronyms, says Prof Crystal.

"People say that text messaging is a new language and that people are filling texts with abbreviations – but when you actually analyse it you find they’re not," he said.

In fact only 10% of the words in an average text are not written in full, he added.

They may be in the minority but acronyms seem to anger as many people as they delight.

Stephen Fry once blasted the acronym CCTV (closed circuit television) for being "such a bland, clumsy, rythmically null and phonically forgettable word, if you can call it a word".

But his inelegant group of letters is one of many acronyms to earn a place in the Oxford English Dictionary (OED).

The secret of their success is their longevity.

"We need evidence that people are using a word over a period of time," said Fiona McPherson, senior editor in the new words group at the OED.

She says the group looks for evidence that a word has been in use for at least five years before it can earn its place in the dictionary.

Such evidence comes in the form of correspondence from the public and trawling through dated material to find out when a term first started appearing.

Hence TMI (Too Much Information) and WTF (you may wish to look that one up for yourself) are in, while OMG (Oh My God) has yet to be included in the quarterly dictionary updates.

"Some people get quite exercised and say, ‘do these things belong in our language?’," said Ms McPherson.

"But maybe this has always happened. TTFN [ta ta for now] is from the ITMA (It’s That Man Again) radio series in the 1940s."

Word thief

There is no doubt that technology has had a "significant impact" on language in the last 10 years, says Ms McPherson.

Some entirely new words like the verb ‘to google’, or look something up on a search engine, and the noun ‘app’, used to describe programmes for smartphones (not yet in the OED), have either been recently invented or come into popular use.

text speak

Website lists 5,090 English language acronyms in use.

But the hijacking of existing words and phrases is more common.

Ms McPherson points out that the phrase "social networking" debuted in the OED in 1973. Its definition – "the use or establishment of social networks or connections" – has only comparatively recently been linked to internet-based activities.

"These are words that have arisen out of the phenomenon rather than being technology words themselves," she added.

"Wireless in the 1950s meant a radio. It’s very rare to talk about a radio now as a wireless, unless you’re of a particular generation or trying to be ironic. The word has taken on a whole new significance."

For Prof Crystal it is still too early to fully evaluate the impact of technology on language.

"The whole phenomenon is very recent – the entire technology we’re talking about is only 20 years old as far as the popular mind is concerned."

Sometimes the worst thing that can happen to a word is that it becomes too mainstream, he argues.

"Remember a few years ago, West Indians started talking about ‘bling’. Then the white middle classes started talking about it and they stopped using it.

"That’s typical of slang – it happens with internet slang as well."



By Zoe Kleinman Technology reporter, BBC News


Filed under: Article of the Week, , ,

Sample Question Papers for Class IX and X for Term I (September 2010)

Science (Class IX & X)

Mathematics (Class IX & X)

Home Science (Class IX)

Home Science (Class X)

Foundation of Information Technology (Class IX & X)

Social Science (Class IX)

Social Science (Class X)

Typewriting (Class IX)

Typewriting (Class X)

Book Keeping and Accountancy (Class IX)

Book Keeping and Accountancy (Class X)

Elements of Business (Class IX)

Elements of Business (Class X)

Hindi – A (Class IX)  |  Font

Hindi – A (Class X)  |  Font

Hindi – B (Class IX)  |  Font

Hindi – B (Class X)  |  Font

Sanskrit (Class IX)  |  Font

Sanskrit (Class X)  |  Font

Urdu – A (Class IX)

Urdu – B (Class IX)

Urdu – A (Class X)

Urdu – B (Class X)

Punjabi (Class IX)

Punjabi (Class X)

Marathi (Class IX & X)

German (Class IX)

German (Class X)

Japanese (Class IX)  |  Font

Japanese (Class X)  |  Font

French (Class IX)

French (Class X)

English Language and Literature (Class IX)

English Language and Literature (Class X)

English Communicative (Class IX)

English Communicative (Class X)

Assemese (Class IX)

Assemese (Class X)

Bodo (Class IX)

Manipuri (Class IX)

Manipuri (Class X)

Mizo (Class X)

Mizo (Class IX)

Tangkhul (Class IX)

Telugu (Class IX)

Telugu (Class X)

Painting (Class IX & X)

Carnatic Music (Vocal) (Class IX & X)

Tamil (Class X)

Tamil (Class IX)

Hindustani Music (Class IX)

Hindustani Music (Class X)

Bengali (Class IX)

Bengali (Class X)

Gujarati (Class IX & X)

Kannada (Class IX)

Kannada (Class X)

Malyalam (Class IX)

Malyalam (Class X)

Odia (Class IX)

Odia (Class X)

Sindhi (Class X)


Courtesy: CBSE

Filed under: Downloads,

Onam Book Fair Begins

Students at Kendriya Vidyalaya Pattom celebrates this Onam with books. The Library Media Centre in collaboration with New Light Publications began a three day long Book Fair in the campus yesterday. Mr.C.P.Kumaran, Principal inaugurated the fair. Fiction, non fiction, reference, children’s books and a variety of teaching aids are on exhibition and sale with special discounts.


Mr.C.P.Kumarn, Principal inaugurating the Onam Book Fair 2010








Filed under: Library activities, ,

5 Ways That Paper Books Are Better Than eBooks

By Richard MacManus

Note: this isn’t an ‘either/or’ argument, my main point in these posts is that each format (paper / electronic) has its strengths and weaknesses. Having said that, it may not be too far into the future when we begin to think of this as an either/or proposition. Remember that the future of paper newspapers is now seriously in question, so it may not be long before the same happens to paper books.

1. Feel

Paper books just feel good in your hands – even the best designed eReader is a cold, lifeless steely contraption by comparison. Paper books are also seen as "more personal," which was a comment that a number of people made on the previous post. You can become attached to a copy of your favorite novel, or a well thumbed book of poetry. I own a worn copy of the novel ‘Catch-22,’ which I have read a number of times since my University days – and no eBook could ever replace the memories it evokes whenever I pick that book up.

How can eBooks match this in the future? They may never do, but perhaps we will find that the features I listed in my previous post assume greater nostalgic significance instead: highlighted text, notes that you made back in your University days, and the ability to search and find all of this very easily.

You know it's a good bookstore when...

2. Packaging

I bought a poetry book for Kindle on iPad last week, but it turned out that the eBook was missing half of the image of an obscure painting that adorned the front and back covers of the paper edition. The eBook just had the front cover art, not the back cover art. This is one small example of how paper books can have a more beautiful package than eBooks.

Best cover in my LibraryWe could similarly point to book binding and typeface, both often carefully selected by publishing companies for their paper editions. It can make a big difference to one’s reading experience.

If eBooks are to challenge this feature, it will need to be with something unique and native to the electronic format. For inspiration, we can look to what Arcade Fire did with the electronic release of its latest album. As a way to try and match the album art and booklet available on CD, Arcade Fire came up with an artistic package it called "synchronised artwork." This enabled listeners to access imagery, lyrics and links on their iPod or iPhone while listening to the album. Some might say that it still isn’t as good as a CD package, but this is the challenge for electronic mediums – to come up with alternatives that offer something equally compelling, perhaps even more so.

Skip Knox summed it up well in a comment: "We need a new generation of authors and publishers who will create new art forms around the technology. We’re still at the point analogous to the early years of movies, when all they could think to do was essentially film a stage play."

3. Sharing

I noted in the last post that receiving marked up books from a friend is something that can’t be duplicated by eBooks – yet. Also, you can’t lend a copy of an eBook to someone else. DRM (Digital Rights Management) or incompatible eBook formats prevent that. DRMHowever, I have to think that both of those features – personal notes and sharing eBooks – will get figured out by eReader manufacturers sooner or later. There is no technological reason it can’t be done, it’s more a matter of navigating the always murky DRM waters and people getting used to new kinds of ‘reading’ functionality. Just as we DM people on Twitter or send email, sending messages or notes to another person via an eBook is a feature that would be useful and eventually well used.

4. Keeping

On the topics of DRM and eBook formats, not only is this an issue for sharing – but for your own future accessibility of books. As Adrian Lafond eloquently noted, "If I "buy" an e-book, read it, put it in storage, and try to re-read it in 10 years (since I "own" it) it’s anybody’s guess whether there will exist a platform or device on which that will be possible for that particular e-book format and DRM scheme."

Gwyn Headley added, a little cynically, that eBooks are great for books "you know you will never want to read again."

To be frank, I think the same risks apply to paper books too. I have misplaced favorite books over the years or lent them to people and not had them returned. However, eBook and eReader manufacturers certainly need to address this issue before consumers are truly comfortable buying them over paper books.

5. Second-hand books

Booktree & Biography CornerA few people noted that eBooks are still too expensive and that you can’t get cheap second-hand copies. Or for that matter, expensive first edition copies.

Similar to previous points, eBooks won’t necessarily be able to match this ‘feature’ of paper books. However, the price of eBooks will likely drop over time and become more flexible. Indeed, I picked up a copy of the full works of Emerson and Thoreau this week for a few dollars – cheaper (and much lighter) than I could’ve gotten anywhere else for a paper copy. We’ll see more of this type of pricing as the eBook market ramps up.

In summary, there are pros and cons for both paper books and eBooks. The eBook market is ripe for innovation and breakthroughs in how we read, so eBooks will only improve over the coming years.

In the final analysis though, the real value of any book – whether read via paper or electronically – is in the words.



Filed under: Reading Tips, , ,

Celebrate this Onam with books: Onam Book Fair: 18-20 August


Onam Book Fair

18 to 20 August 2010

in collaboration with New Light Publishing Company Pvt. ltd, Trivandrum

Time: 8 a.m. to 6 p.m.

Venue: Resource Room, KV Pattom

Lots of Books !!!

Attractive discounts !!!!

Filed under: Library activities

New tools of learning


The black board and the chalk have given way to LCDs and Power Point presentations. E-learning and web conferencing are now regular modes of imparting education in colleges. A look at this new trend of learning and teaching.

Technology has not only changed lifestyles, but has also shaken the beliefs of a conditioned mind. ‘Boards’ are associated with ‘black’, but with the ushering in of technology, white boards now rule the roost. More and more educational institutions in Chennai are becoming truly global in terms of emulating and accepting sophisticated standards in providing infrastructure to students.

Apart from the 80 new ‘smart’ classrooms retrofitted with projectors, PCs and smart interactive boards, Anna University boasts of a 100 per cent Wi-Fi environment. “We have shelters built under trees called ‘Internet trees’ to enable students to browse on their laptops whenever they want, comfortably,” says P. Mannar Jawahar, vice-chancellor, Anna University. About Rs. 300 crore from different funding institutions has been directed to improvise and standardise the university by installing modern machinery, he says.

“The students in our college are encouraged to learn by discovery, not by rote, that involves a lot of in-depth research,” says Leenus J. Martin, HoD, SRM (automobile engineering), adding that the college now has an Active Learning laboratory. The university has institutional membership with other leading libraries in the country such as ARAI and IIT. Hence the resources are shared by the faculty and students through correspondence. Leading E-journal materials such as ScienceDirect, IEEE, Elsevier, and Springer are also made available in the college library.

E-learning and web-conferencing have become regular modes of imparting education in colleges such as Madras Christian College. “With the advent of the electronic pad and mike, the teacher can draw a diagram or solve a problem and it would be captured live for later use,” a student of the college says.

Class III biological safety cabinet has been introduced in the department of Microbiology of Presidency College to enhance the safety measures while handling pathogens. The Department of Geology has an atomic absorption microscope worth Rs. 25 lakh to detect trace elements. Geology and some other departments have the facility of focussing the microscope and viewing the information through the computer monitor.

While the Computer science department at the Presidency provides Bachelor’s in Computer Application for deaf and dumb students with the help of special equipment and teaching tools, Loyola College has a digital library for disabled students to help them cope with the curriculum using different technologies and audio software and touch tools.

Vice-Chancellor of Madras University G. Thiruvasagam says colleges have to provide necessary infrastructure to enable the students to adopt an application-oriented approach to studies. Most colleges today provide a personal Internet account with login and storage facilities for every student, and many also allow extra privileges to make sure their student communities do not lag behind.

“Colleges get very competitive during tech fests and research work, and infrastructure here matters a lot,” says Shreya Nataraj, a student at Loyola, adding that most teachers now teach using Power Point presentations to be part of this modernised learning.

More than 900 additional courses in 15 different disciplines are expected to be launched soon under the National Programme on Technology Enhanced Learning, launched by the IITs, that would make quality technical education available to anyone with access to Internet.

“The teaching methods have definitely changed, and there’s a lot of impetus given to laboratory work, we have labs for so many courses now,” says Vigneshwaran, a student at Loyola. The functioning of every college has become so autonomous and systematic, that every department functions as a different school altogether with its own customised facilities, laboratories, resource centres, etc., he says.

But there are a few who feel a lot of dependence on technology poses a threat to teacher-student interaction. “Traditional classrooms won’t work any more as they are stereotyped as boring places where discipline is insisted upon; technology has helped us a great deal, but the personal intervention has also decreased because everything is so computer-dependent now,” says P. Arunachalam, a retired professor and a researcher now.

    Vasudha Venugopal
    Lavanya. M

Filed under: Article of the Week

How to face a stress interview


By B.S. Warrier

A stress interview evaluates the ability of a candidate when he/she is deliberately put under severe tension.

A stress interview aims at testing the candidate’s behaviour while he is being deliberately put under severe tension. This evaluates his ability to work efficiently in an atmosphere in which he is tensed up. For example, a marketing professional may have to face offensive behaviour from a rude client. The professional should not misbehave even under such adverse circumstances.

In a stress interview, the interviewer may try to discomfort the candidate in different ways and watch his responses in different situations. It is an evaluation of the job-seeker’s behaviour and emotional stability when put under pressure. Some of the techniques for stress interviews are the following:

Posing a number of questions one after the other in the ‘rapid fire’ style thereby denying breathing time.

Putting a question before the answer to the previous one is finished.

Making irritating or offending remarks while the candidate is answering questions.

Upsetting his mental balance by asking irrelevant personal questions.

Hurling insults or by raising baseless allegations.

The interviewer may deliberately adopt certain irritating styles such as not asking you to sit down when you reach his table for the interview; retracting his hand when you stretch yours for a handshake initiated by him; remaining silent without asking you any question; keeping on poring over your resume without any reaction or comment; avoiding eye contact; constantly interrupting you; sighing when you give a right answer; initiating baseless arguments; using insulting phrases; making comments that unjustly belittles you; keeping a wooden face.

Yet another style may involve a panel of interviewers, asking you questions in a random manner on different subjects. Even before you complete an answer from one member, another member would shoot another question, creating confusion. They would grill you without giving you time for thinking or planning your answers. They may ask you stupid questions as well.

The interviewer may tell you that he does not believe what you have claimed as achievements in your resume, or that you scored high marks in the university examination only by cheating. He may pose a riddle that has nothing to do with your job.

See some samples of irritating questions that may upset you.

Are you not hiding some of you failures from us?

Why do you think that I am a poor interviewer?

You were sacked from your previous job. Are you not trying a cover-up?

How will you react when you are caught swindling out of company cash?

You are unfit for this kind of position. Why don’t you try for something lower?

You are a woman. Is it not a pipedream that you can take up this kind of heavy responsibilities?

Why do you lose your temper frequently?

Are you not too old for this job?

Why should there be stress interviews?

The prospective employer may have different reasons for holding a stress interview. This would help the employer to find out whether the candidate would

wilt under pressure

face adverse situations with courage

maintain high levels of confidence even under stress

handle adversity efficiently

manage difficult situations effectively, without buckling under pressure

keep his equanimity and do only what is right even under duress

speak logically even under pressure

lose his cool and react violently if insulted

You should realise that stress situations are a deliberately planned strategy to test you. If you can keep in mind that all these are in fact harmless tests to unearth your real temperament, you can undergo this exercise with a smile and respond well. The most vital thing is that you should never lose your mental equilibrium. You will be evaluated by the panel, knowing fully well that you are under severe tension artificially created for the trial. No board would announce that you are to face a stress interview. If you smell this possibility, plan your responses appropriately.

Never keep in mind a negative approach, under the impression that the stress interview is a vain and redundant exercise. You can take it as an opportunity to face an interesting challenge. A smile within you and a confident approach are sure to make you win. Never show your frustration. Act as if you take the exercise as a pleasant experience. Keep your sense of humour. Give short answers. Handle the questions with aplomb. Speak softly. Believe in yourself. Keep your confidence at its peak.

There should be nothing abnormal in your behaviour. Be cheerful even when provoked. You should never seem to be nervous. Do not try to win debating points. Do not argue. Do not overreact. Do not take any word or action of the interviewer as a personal insult. If you do not know something, confess your ignorance straightaway. Remember that often the interviewer is not checking the accuracy of your answers, but your behaviour under pressure.

The other view

There is a school of thought that the stress interview is an unnecessary tool for assessment. There is no need of the human resources professionals trying to embarrass or insult the candidates seeking a job. The tool is sometimes misused by some of the HR managers for satisfying their ego . The trauma of the stress interview may de-motivate some brilliant candidates. The stress interview atmosphere may create a master-servant situation that has lost its relevance in the modern employer-employer relationships. An interview may be considered as a two-way traffic where the job seeker is assessing the company, just as the company is assessing the job seeker. A candidate with a sparkling record of integrity and uprightness rightly expecting dignified treatment may be dissuaded by a demeaning approach from the interviewer.

What is given above is only one side of the picture. If you have to face a stress interview, you should know the right strategies to face it.


Courtesy: The Hindu

Filed under: Career Corner

Songs of Blood and Sword



Fatima Bhuto

(Visit the Library’s new arrival section to read)

Reviewed by Arifa Akbar

In 1979, as Pakistan’s first-elected president, Zulfikar Ali Bhutto, languished in the death cells of Rawalpindi Prison, deposed, enfeebled, his teeth rotting and his daily meal spiked with "shards of glass", he penned a letter to his sons, Murtaza and Shahnawaz, suggesting his will was not yet been broken: "If you do not avenge my murder, you are not my sons".

Bhutto’s command, rather like the King of Denmark’s ghostly visitation upon Hamlet, and now recounted by his granddaughter, Fatima Bhutto, in her memoir, sparked a ferocious, murderous family feud in the four decades following his execution. The fight shows no sign of ending, especially now, after this book virtually accuses the current Pakistani president, Asif Zardari, of sanctioning Murtaza’s murder, with his late wife, Benazir Bhutto (Fatima’s aunt) as accomplice.

The Bhutto brothers die trying to clear their father’s name, as the founder and leader of the Pakistan People’s Party (PPP). Following their exile from Pakistan after launching an ‘armed struggle’ against Zia, Shahnawaz was found poisoned in Cannes, aged 26, while Murtaza was killed in a police shoot-out, on his return to Pakistan, aged 42. Benazir, their eldest sister, served two terms as prime minister before her assassination, at 54.

The life story Bhutto tells is a blend of her own combined with her father’s, and a history of their feudal dynasty. She argues, in her memoir, that there is still something rotten in the state of Pakistan. As much as this is a loving portrait of Murtaza, it also reads as a hate-filled exposé of Benazir and her husband. Once Fatima’s favourite aunt, nicknamed Pinky, Benazir is shown as a rapacious woman who may have had a hand in her brothers’ deaths. The trouble with these dichotomous portraits of good sibling/evil sibling is that they are crassly over-simplified.


She presents her father as a picture of political purity. His factional offshoot of the PPP – Shaheed Bhutto, founded after a fall out with Benazir – was fiercely idealistic. Yet Murtaza was not as wholesome as she argues. He was representative of the "lost dreams of the PPP", she says, but skates over the violence espoused by his party.

William Dalrymple has written that Murtaza was "alleged to have sentenced to death several former associates", and under the guidance of Yasser Arafat, he and Shahnawaz received arms and training. Bhutto argues that Murtaza attempted to drive the party back to the fine socialist principles on which it was founded by Zulfikar, but the latter cut a compromised figure by the time he was executed, having amended the constitution to enhance his powers.

Benazir’s rule was mired in corruption, Fatima asserts, with descriptions that often descend into puerile gibing: Benazir could not read Urdu, she kept stack of Mills & Boons in her bedroom, she donned the headscarf to attract votes. Blame for Pakistan’s sorry state of affairs is parked squarely on her grave.

At other times, the Bhuttos appear coddled: Pakistani versions of the Carringtons, Ewings and Kennedys rolled into one, with their American education, their breeding, jetset lives and presidential buddies (who often endow Bhutto exiles with a free home and a state car).

Bhutto occasionally employs a language of pulpy romanticism to describe her favourite relatives, with ample mentions of daddy’s favourite colognes and suits, her grandmother’s "chiselled cheekbones" and the tall, beautiful Della, Murtaza’s Greek lover, who, when trapped in a former abusive marriage, "became a model." Naturally.

Yet this is, in spite of the shortcomings, a story with dazzling twists and turns told by a true-blue member of the Bhutto fold, with its family history of idealism, political betrayal, murder, hubris and paranoia. Yet another Bhutto seeks vengeance, though this time with a pen, not the sword.



Filed under: Book of the week, ,

How Google Counted The World’s 129 Million Books


In a blog post published this week, search mammoth Google explained the deep and thoroughly elaborate algorithm used by its literary offshoot, Google Books, to count just how many books exist in the world, right now.

Seeing as there’s no official standard to cataloging tomes (the final term Google settled on for defining what is and isn’t worth cataloging in Google Books, tomes are bound volumes that can be printed millions of times, or just once), plenty of systems were deemed unreliable.

Take ISBN (International Standard Book Numbers). They’ve only been around since the 1960s, and then only came into provenance in the 70s. They also discount books not intended for commercial distribution, and are mostly only used in the western world. You’ll also sometimes find up to 1,500 books assigned to the same ISBN, and irrelevant items like CDs, bookmarks and even t-shirts having Book Numbers.

Other identifiers, like the Library of Congress Control Numbers and OCLC accession numbers, feature duplication, redundancy, and immense reduction for series featuring thousands of volumes. More unreliability that lead Google needing to make up its own identifying system.

The final process involved a massive metadata collection from hundreds of these providers, including catalogues and commercial providers, which are then intensely parsed and analysed. The initial raw data features close to a billion records, which are reduced to 600 million when superficial duplication is reduced.

Then it’s a case of separating the wheat from the chaff, using different attributes and fields to spot duplications and redundancies, even when its as confusing as the same book being attributed to several different publishers, or the exact same book featuring two massively different names. That drops the count down to 210 million.

Then its on to excluding non-book items, which Google counts as “microforms (8 million), audio recordings (4.5 million), videos (2 million), maps (another 2 million), t-shirts with ISBNs (about one thousand) and turkey probes (1, added to a library catalog as an April Fools joke).”

Finally, Google reaches the number it has been looking for, and believes the count is a pretty reliable representation of the world’s books: 129,864,880. “At least until Sunday,” Google says.

Read More

Filed under: Article of the Week

Commonwealth Writers’ Prize 2010: Rana Dasgupta


SOLO by Rana Dasgupta, was awarded the Commonwealth Writers’ Prize 2010 Best Book. The award was given away by Dr Shashi Tharoor, Minister of State for External Affairs at an award ceremony in New Delhi on 12 April 2010.

Solo is a kaleidoscopic novel about the life and daydreams of Ulrich, a one hundred-year-old man from Bulgaria. Set in a country that has belonged sometimes to Asia and sometimes to Europe, Solo is a book about lost roots, broken traditions and wasted ambitions – and the ways human beings overcome those failures.

In a press release by the Commonwealth Foundation, the judges said that they ‘chose Solo for its innovation, ambition, courage and effortless elegant prose. A remarkable novel of two halves, this is a book that takes risks and examines the places where grim reality and fantastical daydreams merge, diverge, and feed off each other. Solo, the judges concluded, is a tour de force, breathtaking in its boldness and narrative panache.’

Present on the occasion were Professor M G K Menon, President, India International Centre, Dr Mark Collins, Director, Commonwealth Foundation, Mr Charles Gray, Global Head of Financial Services, Macquarie Group, Hon Justice Nicholas Hasluck AM, Chair, Commonwealth Writers’ Prize and Kamalesh Sharma, Commonwealth Secretary-General. The evening was moderated by Barkha Dutt, Indian TV Journalist and Columnist.

Siddon Rock by Glenda Guest from Australia was declared of the winner of the Commonwealth Writers’ Prize 2010 Best First Book.

The 2010 pan-Commonwealth panel of judges which decided the overall winners was chaired by Hon Justice Nicholas Hasluck AM (Chair of the Commonwealth Writers’ Prize), and comprised of the four regional chairpersons: Elinor Sisulu (Africa); Antonia MacDonald-Smythe (Caribbean and Canada); Muneeza Shamsie (South Asia and Europe); and Anne Brewster (South East Asia and Pacific), along with the Delhi-based local judge Makarand Paranjape, twice regional chair of the Prize.

Rana Dasgupta


Rana Dasgupta (born November 5, 1971 in Canterbury, England) is a British-Indian novelist and essayist. He grew up in Cambridge, England and studied at Balliol College, Oxford, the Conservatoire Darius Milhaud in Aix-en-Provence, and the University of Wisconsin邦adison. He lives in Delhi, India.
His first novel, Tokyo Cancelled (2005), is an examination of the forces and experiences of globalization. Billed as a modern-day Canterbury Tales, thirteen passengers stuck overnight in an airport tell thirteen stories from different cities in the world, stories that resemble contemporary fairytales, mythic and surreal. The tales add up to a broad exploration of 21st century forms of life, which includes billionaires, film stars, migrant labourers, illegal immigrants and sailors. [1] Tokyo Cancelled was shortlisted for the 2005 John Llewellyn Rhys Prize.

Dasgupta’s second novel, Solo (2009) is an epic tale of the twentieth and twenty-first centuries told from the perspective of a one hundred-year old Bulgarian man. Having achieved little in his twentieth-century life, he settles into a long and prophetic daydream of the twenty-first century, where all the ideological experiments of the old century are over, and a collection of startling characters – demons and angels – live a life beyond utopia. Rana Dasgupta has been awarded the 」10,000 Commonwealth Writers’ Prize for his novel Solo.


About the Commonwealth Writers’ Prize

The Commonwealth Foundation established the Commonwealth Writers’ Prize in 1987. The objectives of the prize are to promote new voices, reward achievement, encourage wider readership and greater literacy, thereby increasing appreciation of different cultures and building understanding between cultures. The Commonwealth Writers’ Prize is chaired by Justice Nicholas Hasluck, distinguished Australian author and leading judicial officer.



Filed under: Author of the week, ,

Hiroshima Day: Slogan writing Competition

Theme: “No more WARs, No more TEARs”

S.No Position Name, Class & Div.
01 I Salini Johnson, XII A
02 II Mahima Unnikrishnan, XB
03 III Vinayan H, IX D


Filed under: Winners of library competitions, ,

Poems by Rabindranath Tagore


Filed under: E-Books, ,

Hiroshima Day commemoration 2010

This year will be the 65th anniversary of the bombing of Hiroshima and Nagasaki. Events to commemorate the day will take place all over the world.


The most disastrous and tragic event in the History of humankind is also commemorated by our Library.

Exhibition of Books

Books related to Nuclear tragedies and the dangers of wars will be on display from 5 to 7 August 2010.


“No more WARS No more TEARS”: Slogan writing Competition

Students and staff can participate in this competition.

Write catchy slogans on a piece of paper and drop that in the box placed in the Library. Best entries will be rewarded.

Time 5-7 August 2010 @ the Library

Filed under: Library activities

Multimedia collection





English grammar: level 2



Science experiments



English grammar: Level 1



Spoken English. Vol.2



Power vocabulary



Smart science: Age 6-8 years



Educational activities: Age 4-5 years



Phonics activities for ages 6-7



Learn science: Age 4-10 yrs



Learn science: Age 4-10 yrs



Internet fundamentals

Computer science


Buzzers rapid maths



Buzzers general knowledge quiz



Discovery channel school: Solar system



Discovery channel: Earth quakes



Discovery channel: Space exploration



Discovery channel: Nano technology



Discovery channel: AIDS ending the epidemic



Kerala: The green symphony.Ver.2

Geography and travel


Symphony celestial: Concise edition vol.1



Symphony celestial: Concise edition vol.2



Encarta 2007



Encyclopaedia Britannica, No.1



Encyclopaedia Britannica, No.2



Encyclopaedia Britannica, No.3



Encyclopaedia Britannica, No.4



Encyclopaedia Britannica, No.5



Encyclopaedia Britannica, No.6



Manorama entrance winner, Medical: No.1 Physics

Competitive exams


Manorama entrance winner, Medical: No.2 Chemistry

Competitive exams


Manorama entrance winner, Medical: No.3 Biology

Competitive exams


Manorama entrance winner: Engineering, No.1 Physics

Competitive Exams


Manorama entrance winner: Engineering, No.2 Chemistry

Competitive exams


Manorama entrance winner: Engineering, No.3 Mathematics

Competitive exams


To their credit

Social science


Taj mahal: Beyond the love story

Social science


ABC of water pumping efficiency



Treads of life



Uttam urja



Global warming



Shifting powers

Social science


Rural resources



Give us a life please

Social science


Daughters of the soil

Social science


Where is my dinner?

Social science


An area of darkness

Social science





Learning to dream again

Social science


Earth we see and earth we want



New prescription



Water ignites life and hope



Tales of Mulla

Children’s literature


Rhymes on fruits and vegetables



Shakespeare stories-5: Animated stories

Children’s literature


Little angels rhymes



Life and moral stories of Mahatma Gandhi

Children’s literature


Classic adventures

Children’s literature


Budha: A life story

Children’s literature


Birbal the wise, Vol 2

Children’s literature


Good manners



Moral stories



Tenali Raman, Vol.1

Children’s literature


Play school, 3



My first words



Stories of Vikram Betal

Children’s literature


Grandma tales

Children’s literature


Folktales of India

Children’s literature


Vikram and Betal

Children’s literature


Alibaba and 40 thieves

Children’s literature


Indian festivals and culture



Learn with fun: Maths, 4-8 yrs



English literature and MCB for classes IX and X



Keli: The symphony of love

Music – flute


Viraha: the symphony of separation

Music – flute


Kaivalya: the symphony of meditation

Music – flute


Varsha:rain melodies






Once upon a time



Stories for growth: Adventures of Krishna – Balram

Animated stories


stories for growth : Pearls from Panchatantra

Animated stories


Beauty and beast

Animated stories


The Mahabharata

Animated stories


Manorama Knowledge adventure



Disney’s Maths quest



learn to speak English essentials



Learn to speak English essentials CD-2



Presentation and public speaking



English for 9th std. 3 Cd in one set. (Set 1)



English for Class 9th – CD 2



English 9th Class – CD2 – Exam



English for class 7th (2CDs)



English for 7th – Exam



Science for Class 7th (2Cd in one set)



Science for 7th -Exam



English for 6th (2 CD in 1 set)



English for 6th – Exam



English for 4th Class (2 CD in 1 set)



English for 4th – exam



English for 3rd class(set of 2 cds)



English for 3rd Class – Cd 2



Maths for 3rd Class (2 CDs in 1 set)



Maths for 3rd Class – CD2



English Class 3rd



English for 4th Class



Environmental Science Class 2



Environmental Science for Class 2



English for Class I



English for Class I



Environmental Science for Class I



Environmental Science for class I



Kids Education Pack (set of 7 CDs)

English grammar


Kids Education pack -2

English grammar


Kids Education pack – Learn maths



Kids Education pack – 4 Learn maths



Kids Education pack – 5 learn Science



Kids education pack : Learn Science CD 2



Kids Education pack : Play ‘N’ learn



Buzzers 501 essential letters



Communication skills



Power vocabulary



India Festival



India Mystica



Personality development



Journey through India



Famous personalities of the world



Famous personalities of the world



101 Science experiments



101 Science experiments CD 2



History of India



History of India Cd 2



Vegetable rhymes



Nursery Rhymes



Nursery rhymes



Human body



Human body CD 2



Anmol Bal geeth (H)

Bal geeth


Learn Hindi




Children’s Film


Bandu Boxer

Children’s Film


Chota Sipahi

Children’s Film


Chutkan Ki Mahabharat

Children’s Film


Choo Lenge Akash

Children’s Film


Dweep ka rahasya

Children’s Film


Ek ajooba

Children’s Film


The goal

Children’s Film


Gilli Gilli Atta

Children’s Film



Children’s Film


Haathi ka andaa

Children’s Film


Heda Hoda

Children’s Film


Pass kabhi fail

Children’s Film


Karamati coat

Children’s Film


katt Kad kaddu

Children’s Film


Mujhse dosti karoge?

Children’s Film


Nandu ka Raja

Children’s Film


Nani maa

Children’s Film



Children’s Film


Rikki Tikki Tavi

Children’s Film



Children’s Film


Yeh hai chakkod bakkad bumbe bo

Children’s Film



Children’s Film



Children’s Film



Children’s Film


Lagi Sharth

Children’s Film


Pehle aap

Children’s Film



Children’s Film


Dream Journey – Fusion



Hindustani Classical Music (Instrumental)






Encyclopedia Britannica; Concise Encyclopedia



Encyclopedia Britannica Student Library



Encyclopaedia Britannica space: Discover Astronomy & space exploration



Encyclopaedia Britannica: Discoveri ng Dinosauer



Encyclopaedia Britanica: Nature



Sur Saaz aur Tall, Vol.1 Surwas Sabri

Music vocal


Sur Saaz aur Taal Vol.2 Videshi Subha Mudgal

Music vocal


Sur Saaz aur Taal Vol.3 Ustad Rashid Khan



Sur Saaz aur Taal Vol.4 Pandit Kumar Gandharva



Sur Saaz aur Taal Vol.5 Ustad Bismillah Khan



Sur Saaz aur Taal vol. 6 Ustad Amjad Ali Khan



Sur Saaz Vol.7 Ustad Vilayat Khan



Sur SaaZ aur Taal Vol.8 Pandit Ravi Shankar



Sur Saaz aur Taal Vol.9 Pandit Bhimson Joshi



Sur Saaz aur Taal. vol 10 Ustad Zakir Hussain



Sur Saaz aur Taal vol. 11 Pandit Jasraj



Sur Saaz aur Taal Vol.12 Hari prasad Chaurasia



Sur Saaz aur Taal Vol. 13 Pandit Kishan Maharaj



Sur Saaz aur Taal Vol.14 Kishuri Amonkar



Sur Saa aur Taal Vol. 15 pandit Shiv Kumar Sharma



Sur Saaz aur Taal vol. 16 Ustad Zakir Hussain



Saaz Tabla Vol.1 Krishna Maharaj and Zakir Hussain



Saaz Tabla. Vol. II Krishna Maharaj and Zakir Hussain



Saaz Sarod Vol. 1 Amjad Ali Khan and Amaan Ali Bangsan



Saaz- Sarod Vol.II Amjad Ali Khan and Amaan Ali Bangsan



Saaz- Santoor Vol.I Shiv Kumar Sharma and Rahul Sharma



Saaz- Santoor Vol. II Shiv kumar Sharma and Rahul Sharma



Saaz- Flute Vol.I Hariprasad Chaurasia & Ronu majumdar



Saaz- Flute Vol.II Hariprasad Chaurasia and Ronu Majumdar



Saaz- Sarangi Vol. I Sabri Khan & Sultan Khan



Saaz- Sarangi Vol. II Sabri Khan and Sultan Khan



Saaz- Sitar Vol.I Ravishankar & Vilayat Khan



Saaz- Sitar Vol.II Ravishankar and Vilayat Khan



Saaz- Violin Vol.I L. Subramaniam, N. Rajam & Kala Ramnath



Saaz- Violin Vol.II L. Subramaniam, N.Rajam & Kala Ramnath



Saaz- Shehnai Vol.I Bismillah Khan



Saaz- Shehnai Vol. II Bismillah Khan



* As on 31/07/2010

Filed under: Multimedia Collection

The Web’s New Gold Mine: Your Secrets


Hidden inside Ashley Hayes-Beaty’s computer, a tiny file helps gather personal details about her, all to be put up for sale for a tenth of a penny.

The file consists of a single code— 4c812db292272995e5416a323e79bd37—that secretly identifies her as a 26-year-old female in Nashville, Tenn.

The code knows that her favorite movies include "The Princess Bride," "50 First Dates" and "10 Things I Hate About You." It knows she enjoys the "Sex and the City" series. It knows she browses entertainment news and likes to take quizzes.

"Well, I like to think I have some mystery left to me, but apparently not!" Ms. Hayes-Beaty said when told what that snippet of code reveals about her. "The profile is eerily correct."

Ms. Hayes-Beaty is being monitored by Lotame Solutions Inc., a New York company that uses sophisticated software called a "beacon" to capture what people are typing on a website—their comments on movies, say, or their interest in parenting and pregnancy. Lotame packages that data into profiles about individuals, without determining a person’s name, and sells the profiles to companies seeking customers. Ms. Hayes-Beaty’s tastes can be sold wholesale (a batch of movie lovers is $1 per thousand) or customized (26-year-old Southern fans of "50 First Dates").

"We can segment it all the way down to one person," says Eric Porres, Lotame’s chief marketing officer.

One of the fastest-growing businesses on the Internet, a Wall Street Journal investigation has found, is the business of spying on Internet users.

Ashley Hayes-Beaty’s taste in film is tracked by a New York firm—and offered for sale for a tenth of a cent.

Journal Community

The Journal conducted a comprehensive study that assesses and analyzes the broad array of cookies and other surveillance technology that companies are deploying on Internet users. It reveals that the tracking of consumers has grown both far more pervasive and far more intrusive than is realized by all but a handful of people in the vanguard of the industry.

• The study found that the nation’s 50 top websites on average installed 64 pieces of tracking technology onto the computers of visitors, usually with no warning. A dozen sites each installed more than a hundred. The nonprofit Wikipedia installed none.

• Tracking technology is getting smarter and more intrusive. Monitoring used to be limited mainly to "cookie" files that record websites people visit. But the Journal found new tools that scan in real time what people are doing on a Web page, then instantly assess location, income, shopping interests and even medical conditions. Some tools surreptitiously re-spawn themselves even after users try to delete them.

• These profiles of individuals, constantly refreshed, are bought and sold on stock-market-like exchanges that have sprung up in the past 18 months.

The new technologies are transforming the Internet economy. Advertisers once primarily bought ads on specific Web pages—a car ad on a car site. Now, advertisers are paying a premium to follow people around the Internet, wherever they go, with highly specific marketing messages.

It’s rarely a coincidence when you see Web ads for products that match your interests. WSJ’s Christina Tsuei explains how advertisers use cookies to track your online habits.

How to Protect Yourself

Almost every major website you visit is tracking your online activity. Here’s a step-by-step guide to fending off trackers.


Surfing the Internet kickstarts a process that passes information about you and your interests to tracking companies and advertisers. See how it works.


In between the Internet user and the advertiser, the Journal identified more than 100 middlemen—tracking companies, data brokers and advertising networks—competing to meet the growing demand for data on individual behavior and interests.

The data on Ms. Hayes-Beaty’s film-watching habits, for instance, is being offered to advertisers on BlueKai Inc., one of the new data exchanges.

"It is a sea change in the way the industry works," says Omar Tawakol, CEO of BlueKai. "Advertisers want to buy access to people, not Web pages."

The Journal examined the 50 most popular U.S. websites, which account for about 40% of the Web pages viewed by Americans. (The Journal also tested its own site, It then analyzed the tracking files and programs these sites downloaded onto a test computer.

As a group, the top 50 sites placed 3,180 tracking files in total on the Journal’s test computer. Nearly a third of these were innocuous, deployed to remember the password to a favorite site or tally most-popular articles.

But over two-thirds—2,224—were installed by 131 companies, many of which are in the business of tracking Web users to create rich databases of consumer profiles that can be sold.

The top venue for such technology, the Journal found, was IAC/InterActive Corp.’s A visit to the online dictionary site resulted in 234 files or programs being downloaded onto the Journal’s test computer, 223 of which were from companies that track Web users.

The information that companies gather is anonymous, in the sense that Internet users are identified by a number assigned to their computer, not by a specific person’s name. Lotame, for instance, says it doesn’t know the name of users such as Ms. Hayes-Beaty—only their behavior and attributes, identified by code number. People who don’t want to be tracked can remove themselves from Lotame’s system.

And the industry says the data are used harmlessly. David Moore, chairman of 24/7 RealMedia Inc., an ad network owned by WPP PLC, says tracking gives Internet users better advertising.

"When an ad is targeted properly, it ceases to be an ad, it becomes important information," he says.

Tracking isn’t new. But the technology is growing so powerful and ubiquitous that even some of America’s biggest sites say they were unaware, until informed by the Journal, that they were installing intrusive files on visitors’ computers.

The Journal found that Microsoft Corp.’s popular Web portal,, planted a tracking file packed with data: It had a prediction of a surfer’s age, ZIP Code and gender, plus a code containing estimates of income, marital status, presence of children and home ownership, according to the tracking company that created the file, Targus Information Corp.

Both Targus and Microsoft said they didn’t know how the file got onto, and added that the tool didn’t contain "personally identifiable" information.

Tracking is done by tiny files and programs known as "cookies," "Flash cookies" and "beacons." They are placed on a computer when a user visits a website. U.S. courts have ruled that it is legal to deploy the simplest type, cookies, just as someone using a telephone might allow a friend to listen in on a conversation. Courts haven’t ruled on the more complex trackers.

The most intrusive monitoring comes from what are known in the business as "third party" tracking files. They work like this: The first time a site is visited, it installs a tracking file, which assigns the computer a unique ID number. Later, when the user visits another site affiliated with the same tracking company, it can take note of where that user was before, and where he is now. This way, over time the company can build a robust profile.

One such ecosystem is Yahoo Inc.’s ad network, which collects fees by placing targeted advertisements on websites. Yahoo’s network knows many things about recent high-school graduate Cate Reid. One is that she is a 13- to 18-year-old female interested in weight loss. Ms. Reid was able to determine this when a reporter showed her a little-known feature on Yahoo’s website, the Ad Interest Manager, that displays some of the information Yahoo had collected about her.

Yahoo’s take on Ms. Reid, who was 17 years old at the time, hit the mark: She was, in fact, worried that she may be 15 pounds too heavy for her 5-foot, 6-inch frame. She says she often does online research about weight loss.

"Every time I go on the Internet," she says, she sees weight-loss ads. "I’m self-conscious about my weight," says Ms. Reid, whose father asked that her hometown not be given. "I try not to think about it…. Then [the ads] make me start thinking about it."

Yahoo spokeswoman Amber Allman says Yahoo doesn’t knowingly target weight-loss ads at people under 18, though it does target adults.

"It’s likely this user received an untargeted ad," Ms. Allman says. It’s also possible Ms. Reid saw ads targeted at her by other tracking companies.

Information about people’s moment-to-moment thoughts and actions, as revealed by their online activity, can change hands quickly. Within seconds of visiting or, information detailing a Web surfer’s activity there is likely to be auctioned on the data exchange run by BlueKai, the Seattle startup.

Each day, BlueKai sells 50 million pieces of information like this about specific individuals’ browsing habits, for as little as a tenth of a cent apiece. The auctions can happen instantly, as a website is visited.

Spokespeople for eBay Inc. and Expedia Inc. both say the profiles BlueKai sells are anonymous and the people aren’t identified as visitors of their sites. BlueKai says its own website gives consumers an easy way to see what it monitors about them.

Tracking files get onto websites, and downloaded to a computer, in several ways. Often, companies simply pay sites to distribute their tracking files.

But tracking companies sometimes hide their files within free software offered to websites, or hide them within other tracking files or ads. When this happens, websites aren’t always aware that they’re installing the files on visitors’ computers.

Often staffed by "quants," or math gurus with expertise in quantitative analysis, some tracking companies use probability algorithms to try to pair what they know about a person’s online behavior with data from offline sources about household income, geography and education, among other things.

The goal is to make sophisticated assumptions in real time—plans for a summer vacation, the likelihood of repaying a loan—and sell those conclusions.

Some financial companies are starting to use this formula to show entirely different pages to visitors, based on assumptions about their income and education levels.

Life-insurance site, a unit of Byron Udell & Associates Inc., last month tested a system showing visitors it determined to be suburban, college-educated baby-boomers a default policy of $2 million to $3 million, says Accuquote executive Sean Cheyney. A rural, working-class senior citizen might see a default policy for $250,000, he says.

"We’re driving people down different lanes of the highway," Mr. Cheyney says.

Consumer tracking is the foundation of an online advertising economy that racked up $23 billion in ad spending last year. Tracking activity is exploding. Researchers at AT&T Labs and Worcester Polytechnic Institute last fall found tracking technology on 80% of 1,000 popular sites, up from 40% of those sites in 2005.

The Journal found tracking files that collect sensitive health and financial data. On Encyclopaedia Britannica Inc.’s dictionary website, one tracking file from Healthline Networks Inc., an ad network, scans the page a user is viewing and targets ads related to what it sees there. So, for example, a person looking up depression-related words could see Healthline ads for depression treatments on that page—and on subsequent pages viewed on other sites.

Healthline says it doesn’t let advertisers track users around the Internet who have viewed sensitive topics such as HIV/AIDS, sexually transmitted diseases, eating disorders and impotence. The company does let advertisers track people with bipolar disorder, overactive bladder and anxiety, according to its marketing materials.

Targeted ads can get personal. Last year, Julia Preston, a 32-year-old education-software designer in Austin, Texas, researched uterine disorders online. Soon after, she started noticing fertility ads on sites she visited. She now knows she doesn’t have a disorder, but still gets the ads.

It’s "unnerving," she says.

Tracking became possible in 1994 when the tiny text files called cookies were introduced in an early browser, Netscape Navigator. Their purpose was user convenience: remembering contents of Web shopping carts.

Back then, online advertising barely existed. The first banner ad appeared the same year. When online ads got rolling during the dot-com boom of the late 1990s, advertisers were buying ads based on proximity to content—shoe ads on fashion sites.

The dot-com bust triggered a power shift in online advertising, away from websites and toward advertisers. Advertisers began paying for ads only if someone clicked on them. Sites and ad networks began using cookies aggressively in hopes of showing ads to people most likely to click on them, thus getting paid.

Targeted ads command a premium. Last year, the average cost of a targeted ad was $4.12 per thousand viewers, compared with $1.98 per thousand viewers for an untargeted ad, according to an ad-industry-sponsored study in March.

The Journal examined three kinds of tracking technology—basic cookies as well as more powerful "Flash cookies" and bits of software code called "beacons."

More than half of the sites examined by the Journal installed 23 or more "third party" cookies. installed the most, placing 159 third-party cookies.

Cookies are typically used by tracking companies to build lists of pages visited from a specific computer. A newer type of technology, beacons, can watch even more activity.

Beacons, also known as "Web bugs" and "pixels," are small pieces of software that run on a Web page. They can track what a user is doing on the page, including what is being typed or where the mouse is moving.

The majority of sites examined by the Journal placed at least seven beacons from outside companies. had the most, 41, including several from companies that track health conditions and one that says it can target consumers by dozens of factors, including zip code and race. President Shravan Goli attributed the presence of so many tracking tools to the fact that the site was working with a large number of ad networks, each of which places its own cookies and beacons. After the Journal contacted the company, it cut the number of networks it uses and beefed up its privacy policy to more fully disclose its practices.

The widespread use of Adobe Systems Inc.’s Flash software to play videos online offers another opportunity to track people. Flash cookies originally were meant to remember users’ preferences, such as volume settings for online videos.

But Flash cookies can also be used by data collectors to re-install regular cookies that a user has deleted. This can circumvent a user’s attempt to avoid being tracked online. Adobe condemns the practice.

Most sites examined by the Journal installed no Flash cookies. installed 55.

That finding surprised the company, which said it was unaware of them. Comcast Corp. subsequently determined that it had used a piece of free software from a company called Clearspring Technologies Inc. to display a slideshow of celebrity photos on The Flash cookies were installed on Comcast’s site by that slideshow, according to Comcast.

Clearspring, based in McLean, Va., says the 55 Flash cookies were a mistake. The company says it no longer uses Flash cookies for tracking.

CEO Hooman Radfar says Clearspring provides software and services to websites at no charge. In exchange, Clearspring collects data on consumers. It plans eventually to sell the data it collects to advertisers, he says, so that site users can be shown "ads that don’t suck." Comcast’s data won’t be used, Clearspring says.

Wittingly or not, people pay a price in reduced privacy for the information and services they receive online., the site with the most tracking files, is a case study.

The site’s annual revenue, about $9 million in 2009 according to an SEC filing, means the site is too small to support an extensive ad-sales team. So it needs to rely on the national ad-placing networks, whose business model is built on tracking.

Think about how these technologies and the associated analytics can be used in other industries and social settings (e.g. education) for real beneficial impacts. This is nothing new for the web, the now that it has matured, it can be a positive game-changer.

—Mitchell Weisberg executives say the trade-off is fair for their users, who get free access to its dictionary and thesaurus service.

"Whether it’s one or 10 cookies, it doesn’t have any impact on the customer experience, and we disclose we do it," says spokesman Nicholas Graham. "So what’s the beef?"

The problem, say some industry veterans, is that so much consumer data is now up for sale, and there are no legal limits on how that data can be used.

Until recently, targeting consumers by health or financial status was considered off-limits by many large Internet ad companies. Now, some aim to take targeting to a new level by tapping online social networks.

Media6Degrees Inc., whose technology was found on three sites by the Journal, is pitching banks to use its data to size up consumers based on their social connections. The idea is that the creditworthy tend to hang out with the creditworthy, and deadbeats with deadbeats.

"There are applications of this technology that can be very powerful," says Tom Phillips, CEO of Media6Degrees. "Who knows how far we’d take it?"

—Emily Steel, Jennifer Valentino-DeVries and Tom McGinty contributed to this report.

Write to Julia Angwin at


Filed under: Online safety Tips

Reader’s Club Programme 2010-2011



Proposed Dates



Inauguration of Reader’s Club

April Third week

Beginning of Reader’s Club activities for the session (in connection with the World Book and Copyright Day)


Club Formation

July First week

Member registration, committee formation


Book Fairs

03 times in a year

By external agencies


International School Library Day (ISLD)

25 Oct. 2010

Talk by an eminent Librarian and other activities


Children’s Day

11-15 Nov.2010

Exhibition of books on or by Jawaharlal Nehru .Competitions


National Library Week

17-24 Nov. 2010

  1. Book review

  2. Designing book jackets

  3. Story telling

  4. Book reading

  5. Literary quiz

  6. Designing Bookmarks



Through out the year

  1. Bookmark designing competition

  2. Inter school Debate

  3. Harry Potter Fest

  4. Smart Web searcher contest


Library Visit

January 2011

State Central library/Children’s Library


Screening of VCDs

Once in a month

Screening of Educational and issue based VCDs for children


Information & Media Literacy Programmes


Information and media Skill development.


Valedictory Function

January 2011

Prize distribution

Filed under: Reader's Club,

New Arrivals (31/07/2010)


Call Number



T510 NCE-M.12.II


Mathematics Textbook for Class XII – Part II

T510 NCE-M.12.I


Mathematics Textbook for Class XII – Part I

T 930 NCE-S


Social Science: Our Pasts – III Part 2 : Textbook in History for Class VIII

T 570 NCE-B.12


Biology: Textbook for class XII

T 570 NCE-B.11


Biology: Textbook for class XI

T 540 NCE-C.12.2


Chemistry; part II – textbook for class XII

T 540 NCE-C.11.1


Chemistry; part I- textbook for class XI

T 530 NCE-P.12.1


Physics; part I – textbook for class XII

T 530 NCE-P.11.2


Physics; part II – textbook for class XI

T 510 NCE-M.6


Mathematics Textbook for Class VI

T 510 NCE-M.10


Mathematics Textbook for Class XI

T 500 NCE-S.10


Science; Textbook for Class X

T 500 NCE-S.09


Science; Textbook for Class IX

T 420.7 CBS-9


Interact in English: Literature Reader – A textbook for English Course (Communicative) Class IX

T 420 CBS.9


Interact in English: Workbook for English commu nicative for class IX

T 420 CBS.9


Interact in English: Main Coursebook for English communicative for class IX

T 954 NCE-O


Our Pasts- III:Part 2. Social Science textbook in History for Class VIII

T 4H0.7 NCE-K.10


Kshithij, Bhag2: Kaksha 10 a padyakram keliye Hindi ki padyapusthak (h)

R 745 CHA-G

Charner, Kathy ed.

Giant encyclopedia of art and craft activities for children

R 551.6 AL -O

Al Gore

Our choice: a plan to solve the climate crisis

R 502.803 ROB-E

Robson, Pam and Seller, Mick

Encyclopedia of Science Projects

R 294.5923 RAM-M.2

Ramesh Menon

Mahabharata: a modern rendering 2 vols.

R 030 MAT-M45

Mathew, K M, Ed.

Manorama yearbook-2010

R 030 ARL-A

Bingham, Caroline and Morgan, Ben, ed.

Nature encyclopedia

R 030 ARL-A

Arlon, Penelope

Animal encyclopedia

R 001 ASH-T

Ash, Russell

Top 10 of everything

R H423.1 ARA-S.2

Aravind Kumar

Samantar Kosh (Hindi Thesaurus) (h) Part.2

R H423.1 ARA-S.1

Aravind Kumar

Samantar Kosh (Hindi Thesaurus) (h) Part.1

R H 657 KEN-K

Kendriya vidyalaya sangathan

Kendriy vidyalayom ke liye lekha samhita (h):

R 929 WOR-W.01

World Book Inc.

World Book’s encyclopedia of flags, Vol.1-12

R 551.6 WOR-W

World Bank

World development report 2010: Development and climate change

R 423.1 BUD-S

Bud and Wileman, Ed

Spelling dictionary

R 371.4 EDU-C

Educational Consultants India Ltd., Comp.,

Compendium on scholarships, fellowships, freeships and educational loans for study in India and abroad

R 031 WOR-W.01

World Book, Inc.

World Book discovery encyclopedia Vol.1-13

R 030 COM

Sachdeva, S K , Ed

Competition success review: Year Book 2010*

R 030

Gallagher, Belinda, Ed

Children’s A to Z encyclopedia

R 001.076 THO-P

Thorpe, Edgar and Thorpe, Showick

Pearson General studies manual for the UPSC civil services preliminary examination 2010

R 001.076 SIJ-M

Sijwali B S and Tarun Goyal

MAT: A complete reference manual

R 001.076 BAB-K


Kerala medical entrance question bank

R 001 KRI-B

Krishna Kumar. S

Big book of talent

R 001 HAC-H


Hachette children’s infopedia and yearbook 2010

R 001 BIN-S

Bingham, Caroline, Ed.

Space encyclopedia: First reference for young reader’s and writers

954 MOH-A

Mohinder Singh

Akali movement

954 IRF-P

Irfan Habib

People’s history of India: 2 The indus civilization

954 IRF-P

Irfan Habib

People’s history of India: 1 Prehistory

927.96 SAN-I

Sanford, Christopher

Imran Khan: The cricketer, the celebrity , the politician

927.8 JAC-M

Jackson, Michwel

Moon walk

925.1 NAS-B

Nasar, Sylvia

Beautiful mind: The life of mathematical genius and Nobel laurete John Nash

923.554 VIN-T

Vinita Kamte

To the last bullet: An inspiring story of braveheart Ashok Kamte

923.254 NAR-M

Narayan Desai

My life is my message, 1: Sadhana (1869-1915)

923.254 JAS-J

Jaswant Singh

Jinnah: India-partition, independence

923.251 PAT

Dalai Lama

Path to freedom: Freedom in exile and ancient wisdom, modern world

923.173 OBA-D

Obama, Barack

Dreams from my father

920.054 TAN-H

Tandon R K

Hanged for their patriotism

920.02 GUE-M

Guest, Tim

My life in orange

912 SCH


New modern school atlas

912 ANI-P

Anita Ganeri and Chris Oxlude

Picture atlas

828 ARI-P

Arias, Juan

Paulo Coelho: Confessions of a pilgrims

823.01 SAR-F

Sarrantonio, AI, Ed

Fifty horror stories

823.01 HEM-W

Hemingway, Ernest

Winner take nothing

823.01 DZI-F

Dziemianowicz, Stefan, Ed

Fifty more witch stories

823.01 DZI-F

Dziemianowicz, Stefan, Ed

Fifty more ghost stories

823.01 DZI-F

Dziemianowicz, Stefan, Ed

Fifty more detective stories

823.01 DZI-F

Dziemianowicz, Stefan, Ed

Fifty detective stories

823.01 DIX-H

Dixon, Franklin W

Hardy Boys : Ghost stories

823.01 BAS-P

Basheer, Vaikom Muhammad

Poovan banana and other stories

823 WIL-M

Wilson, Jacqueline


823 VIK-S

Vikas Swarup

Six suspects

823 USH-C

Usha, K R


823 SUJ-C

Sujit Saraf

Confession of Sultana daku

823 STO-L

Stone, Irving

Lust for life

823 STE-A

Stein, Garth

Art of racing in the rain

823 SET-W

Sethi, Ali

Wish maker

823 ROB-B

Roberts, Nora


823 PAO-B

Paolini, Christopher

Brisingr: The seven promises of eragon shadeslayer and saphira bjartskular

823 PAM-M

Pamuk, Orhan

Museum of innocence

823 NAR-T

Narayan, R K

Talkative man

823 MUR-W

Murakami, Haruki

Wind-up bird chronicle

823 MUR-W

Murakami, Haruki

Wild sheep chase

823 MUL-L

Muller, Herta

Land of green plums

823 MON-A

Montgomery, L M

Anne of green gables

823 MEY-N

Meyer, Stephenie

New moon

823 MEY-E

Meyer, Stephenie


823 MEY-B

Meyer, Stephenie

Breaking dawn

823 LAR-G

Larsson, Stieg

Girl who kicked the hornet’s nest

823 KIP-S

Kipling, Rudgard

Second jungle book

823 JAQ-S

Jaques, Brian


823 JAC-B


Bell maker

823 IRA-Y

Irawati Karve

Yuganta: The end of an epoch

823 HEM-F

Hemingway, Ernest

For whom the bell tolls

823 HEM-D

Hemingway, Ernest

Death in the afternoon

823 HEM-A

Hemingway, Ernest

Across the river and into the trees

823 HAR-R

Harris, Thomas

Red dragon

823 GRE-T

Green, Roger Lancelyn

Tale of ancient egypt

823 GIU-D

Giuttari, Michele

Death of a mafia don

823 ECO-F

Eco, Umberto

Foucault’s pendulum

823 DIX-N

Dixon, Franklin W

Nancy boys and the Hardy boys super mystery

823 DIX-H

Dixon, Franklin W

Hardy Boys: Bayport buccaneers

823 DIX-H

Dixon, Franklin W

Hardy Boys, Deprivation house

823 DIX-H

Dixon, Franklin W

Hardy Boys 140 : Slam dunk sabottage

823 DEE-P

Deepanjana Pal

Painter: A life of Ravi Varma

823 DAH-C

Dahl, Roald

Complete adventure of Charlie and Mr. Willy Wonka

823 DAH-C

Dahl, Roald

Charlie and the great glass elevator

823 DAH-C

Dahl, Roald

Charlie and the chocolate factory

823 DAH-C

Dahl, Roald


823 COT-A

Cotterill, Colin

Anarchy and old dogs

823 CHR-P

Chrichton, Michael

Pirate latitudes

823 CAN-C

Canfield, Jack, et al.

Chicken soup for the Indian armed forces soul

823 CAB-P.T

Cabot, Meg

Princess diaries: Take two

823 CAB-P.T

Cabot, Meg

Princess diaries: Mia goes fourth

823 CAB-M

Cabot, Meg

Mediator 5: Grave doubts

823 CAB-M

Cabot, Meg

Mediator 2: High stakes

823 CAB-M

Cabot, Meg

Mediator 4: Young blood

823 CAB-M

Cabot, Meg

Mediator 6: heaven sent

823 CAB-M

Cabot, Meg

Mediator 3: Mean spirit

823 BLY-M

Blyton, Enid

More about Amelia Jane!

823 BLY-B

Blyton, Enid

Tales of Betsy-May

823 BLY-B

Blyton, Enid

Brer rabbit’s a rascal

823 BLY-B

Blyton, Enid

Brer rabbit book

823 BLY-B

Blyton, Enid

Adventures of Pip

823 ATW-C

Atwood, Margaret

Cat’s eye

821.08 HEA-S

Heaney, Seamus and Hughes, Ted, Ed

School bag

821.08 DE -B

De Souza, Eric

Both sides of the sky: Post independence indian poetry in english

808.87 BAY-H

Bayard, Pierre

How to talk about books you haven’t read

808.068 VAL-R



808.068 SIG-I

Sigrun srivastava

India’s young heroes

808.068 SAM-H

Samuel Israel

How books are made

808.068 RUS-G

Ruskin Bond

Growing up with trees…

808.068 RAM-T

Ramesh Bakshi

Tilli – tithali

808.068 MAN-A

manoj das

A bride inside a casket and other tales

808.068 IND-W

Indraneil das

World of turtles and crocodiles

808.068 GIJ-C

Gijubhai Bhadeka

Chor Machaye Shor (h)

808.068 DEE-P

Deepak Kumar Kalitha

Pyara dosth (h)

808.068 DAV-T

Davidar E R C

Toda and the tahr

808.068 CHH-W

Chhapgar, B F

Wonder world under water

808.068 CHH-W

Chhapgar B F

Wonders of the deep sea

808.068 CHH-W

Chhapgar B F

Wonder world under water

808.068 ALI-I

Ali, Mir Najabat

Inventiions that changed the world. Part 2

808.068 ALI-I

Ali, Mir Najabat

Inventiions that changed the world. Part 1

796 CHO-A

Chowdhury T P S

Adventure sports

793.3 JOY

Leela Samson

Joy of classical dances of India

760 ELL-L

Ella Datta

Lines and colours: Discovering Indian Art

650 MET

Balachandran, G

Methodology and perspectives of business studies

627.12 RAD-R

Radhakant Bharati

Rivers of India

616.0252 LAL-P

Lal, Kalpana Sood

Prevention of burns

611 BIJ-H

Bijlani, R L and Manchanda, S K

Human machine

597.9 WOR

Whitaker, Zai and

World of turtles and crocodiles

591 VIN-C

Vinod Sharma

Care of domestic animals

591 SUK-S

Sukanya Dutta

Social life of animals

581.634 JAI-M

Jain, S K

Medicinal plants

551.22 SRI-E

Srivastava H N

Earthquakes: Forecasting and mitigation

551.22 SRI-C

Srivastava H N

Coastal hazards: cyclones, tsunamis and other disasters

540 KAP-O100

Kapil, P N, et al.

Objective chemistry Vol.3

540 KAP-O100

Kapil, P N, et al.

Objective chemistry Vol.2

540 KAP-O100

Kapil, P N, et al.

Objective chemistry Vol.1

540 KAP-O100

Arora, O P, et al.

Objectivemathematics Vol.1

523.1 RAZ-M

Razeghpanah, Violet

Mir space station

520 RAJ-T

Rajan, Mohan Sundara

Telescopes in India

510.3 TUR-T

Turner, Garda

Targeting maths dictiionary

510 PHI-T

Philip, Sam

Thousand math problems

510 GOY-P

Goyal S K

Problem book in mathematics for IIT JEE, AIEEE, DCE & other regional engineering entrance exams

510 ARO-O76

Arora, O P. et al.

Objectivemathematics Vol.2

503 WEL-Q

Wellington, J J

Questions dictionary of Science

502 SUK-O

Sukanya Datta

Once upon a blue moon: Science fiction stories

502 LAV-S

Lavakare P J

Science and you

502 KOT-O

Kothare, A N et al.

Of science and scientists: An anthology of anecdotes

502 IND-L.4

Indumati Rao and C N R Rao

Learning Science Part 4: Biology and life

502 IND-L.3

Indumati Rao and C N R Rao

Learning Science Part 3: The world of chemistry

502 IND-L.2

Indumati Rao and C N R Rao

Learning Science Part 2:The world of physics and energy

502 IND-L.1

Indumati Rao and C N R Rao

Learning Science Part 1: Universe, solar system, earth

502 GOP-I

Gopalakrishnan K V

Impact of Science and Technology on mankind

502 CAR-M

Card, Orson scott

Masterpieces: The best science fiction of the twentieth century

502 BIM-M

Biman Basu

Marching ahead with science: Science and technology in India since independence

428 BRO-E

Brown, Kristine

Essay writing: step-by-step

425 RAP-S


Self letter drafting course

425 KIM-G

Kimes, Joanne and Muschla, Gary Robert

Grammar sucks: What to do to make your writing much more better

423 SHE-D

Sheila Dignen


420.7 MAR-I

Marks, Jon

IELTS Resource pack

420.7 HAR-A

Harrison, Louis, et al

Achieve IELTS 1, English for international education: Workbook, Intermediate-upper intermediate

420.7 HAR-A

Cushen, Caroline, et al

Achieve IELTS 2, English for international education: Student’s book,, Upper intermediate-Advanced band 5.5 to 7.5

420.7 HAR-A

Cushen, Caroline, et al

Achieve IELTS 2, English for international education: Workbook, Upper intermediate-Advanced band 5.5 to 7.5

420.7 HAR-A

Harrison, Louis and Cushen, Caroline

Achieve IELTS 1, English for international education: Student’s Book, Intermediate-upper intermediate

420 ADD

Addone King’s English: The first encyclopaedia on English language

375 CBS-S


Senior school curriculum, 2011, Vol.I: Main subjects

375 CBS-S


Secondary school curriculum, 2011, Vol.I: Main subjects

372.86 CBS-T


Teacher’s manual: Physical education primary level (Physical education cards), Class I-V

371.9 KUS-C

Kushwah, Dushyant

Children with dyslexia: a handbook for parents and teachers

371.4 YAT-G

Yate, Martin John

Great answers to tough interview questions

371.4 WIL-U2

Williams, Lynn

Ultimate job search

371.4 BAR-C2

Barett, Jim

Career aptitude and selection tests

371.39 PRO

Moursund, David

Project based learning using information technology

371.39 HAR-U

Harlen, Wynne and Elstgeest, Jos

UNESCO sourcebook for science in the primary school: A workshop approach to teacher education

371.3 MAR-L

Mary Ann Dasgupta

Low-cost, No-cost teaching aids

370.15 MUK-W

Mukunda, Kamala V

What did you ask at school today ?: A handbook of child learning

370.15 MUK-M

Mukhopadhyay Suvasish

Motivating school kids

370.15 MEE-T

Meera Ravi

Teaching through the heart: Action plan for better teaching

370.15 KRI-C

Krishna Kumar

Child’s language and the teacher: A handbook

370.15 FRY-G

Fry, Ron

Great big book of how to study

370.113 JAM-O

James, Jayne W and Bailey Gerald D

Online professional development: A customized approach for technology leaders

363.73 MAN-E

manivasakam, N

Environmental pollution

363.7 SES-P

Seshagiri, N


342 NIK-E

Nikhil Dey

Employment Guarantee act

320.55 DES-M.4

Desai, Narayan

My life is my message. vol.IV Satyagraha(1940-48)

320.55 DES-M.3

Desai, Narayan

My life is my message. vol.III Satyagraha(1930-1940)

320.55 DES-M.2

Desai, Narayan

My life is my message. vol.II Satyagraha(1915-1930)

320.03 HAN-N

Hanson, Jim

NTC’s dictionary of debate

303.66 HOL-O

Holmes, Richard and Evans, Martin Marix, Ed.

Oxford guide to battles

303.66 GOP-I

Gopalakrishnan, K V

Impact of science and technology on warfare

297 KHA-P

Khan, Maulana Wahiduddin

Prophet of peace: Teaching of the prophet Muhammad

294.55 TEM

Krishna Deva

Temples of north India

202 GOL-C

Goldsmith, Sheherazade

Christmas book

180 ABD-G

Abdul Kalam, A P J

Guiding souls: Dialogues on the purpose of life

158.1 TIM

Cook, Marshall J

Time management

158.1 SAP-J

Sapre, S A

Joy of work

158.1 REY-M

Reynolds, Susan

My dad is my hero

155.4 MIL-S

Miller, Karen

Simple steps: developmental activities for infants, toddlers and two-year-olds

155.4 JHA-K

Jha, Sudhir Nath

Khel khel main bachchon ki vikas: Play activities for child development (h)

115 BAL-A

Bal Phondke

About time

070.19 KAR-M

Karan Thapar

More salt than pepper

025 AGA-P

Agarwal, O P

Preservation of art objects and library materials

006.454 RAJ-E

Rajadhyaksha, Medha S

Exploring speech and language

001.076 VIN-C

Vinay Kumar

Complete biology for medical entrance examination

001.076 TRI-I

Trishna Knowledge Systems

IIT foundation series, Class 10: Physics

001.076 TRI-I

Trishna Knowledge Systems

IIT foundation series, Class 10: Mathematics

001.076 TRI-I

Trishna Knowledge Systems

IIT foundation series, Class 8: Chemistry

001.076 TRI-I

Trishna Knowledge Systems

IIT foundation series, Class 8: Mathematics

001.076 TRI-I

Trishna Knowledge Systems

IIT foundation series, Class 8: Physics

001.076 TRI-I

Trishna Knowledge Systems

IIT foundation series, Class 9: Chemistry

001.076 TRI-I

Trishna Knowledge Systems

IIT foundation series, Class 9: Physics

001.076 TRI-I

Trishna Knowledge Systems

IIT foundation series, Class 10: Chemistry

001.076 TMH-I


IIT Mathematics: Topic-wise solved questions since 1978

001.076 TMH-I


IIT master: Solutions to 25 years IIT-JEE objective questions

001.076 TMH-C


Course in mathematics for IIT -JEE, 2010

001.076 SOL

Solved papers CAT – C0mmon Admission Test including practice papers

001.076 SIJ-F

Sijwali, B S and Ajay Sing

Face 2 face with 12 years'(1997-2008) MAT Management Aptitude Test

001.076 SHA-N

Sharma, Bhagawat Swarup, et al

National Talent Search Examination and national Means-cum-Merit Scholarship for clas VIII

001.076 PAL-S

Pallavi Aggarwal

Science olympiad foundations’ International mathematics olympiad: Work book 1-10

001.076 MIS-P

Mishra S

Practice problems in physics for engineering and medical college entrance examinations

001.076 GUP-N26

Gupta, Anjani A

NDA: National diffence academy and naval academy examination

001.076 GUL-M

Gulati, S L

Mathematics for NDA

001.076 DIS-N


NTSE: National Talent Search Examination, class VIII

001.076 COM

Complete chemistry foe AIEEE 2010

001.076 COM

AIEEE chemistry in 30 days

001.076 CAR-I

Carter, Philip

IQ and personality tests

001.076 BRY-A

Bryon, Mike

Advanced numeracy test workbook

001.076 ARI-N


NTSE exam 2010 for class VIII

001.076 ARI-K


Kerala-CEE, medical, Kerala common entrance exam: 12 years’ solved papers (1998-2009)

001.076 ARI-K


Kerala-CEE, Engineering: Twelve years’ solved papers)1998-2009)

001.076 ARI-I


Indian Air Force airman Group ‘Y’ (non technical trades) examination

001.076 ARI-I


Indian Air Force Airman Group ‘X’ (technical trades) examination

001.076 ARI-A


AIIMS, All India Institute of Medical Sciences, Delhi MBBS entrance exam: Solved papers (1999-2009) and 5mock tests

001.076 ARI-A


AFMC entrace exam: Solved papers (1999-2009) and 5 mock tests

001.076 ARI-A


AIEEE Chemistry: Chapterwise solutions with 10 mock tests

001.076 ARI-1


12 years’ solved papers(1998-2009) Kerala-CEE Medical

001.076 ARI-1


12 years’ solved papers(1998-2009) Kerala-CEE Engineering

001.076 ANI-N

Anita Tayal

National Science olympiad: Read ‘n’ tick work book, Class 2-10

001.076 AIE

AIEEE physics in 30 days

001.076 AIE

AIEEE maythematics in 30 days

001 TAY-B

Taylor, Andrew

Books that changed the world: The fifty most influential books in human history

001 TAR-G

Tarun Goyal

General knowledge 2010

001 KRI-S

Krishna Kumar. S

Super quiz 2010: a comprehensive study on general knowledge

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Reading 4 Pleasure School 2020 Award


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