Library@Kendriya Vidyalaya Pattom

Where Minds meet and Ideas pop up !

How to Have a Beautiful Mind by Edward De Bono

How to Have a Beautiful Mind


Edward De Bono

Library Call No: 158.1  DE –H

(Visit the Library to read the Book)

By Corné MacKenzie

Ever visit a website that looks really attractive, with appealing images and colour all to stimulate your interest, but quickly discover that it’s ‘full of emptiness’ and lacking substance?

In his book, How to have a Beautiful Mind, Edward de Bono highlights the value of a beautiful and interesting mind as being greater than just a pretty face, not able to sustain interest for long.

A “makeover for your mind” will be useful as you consider creating an online and personal brand for your business and yourself.

Avid De Bono followers will see this book as a one-stop framework reminder of most of his other work. Newcomers to the guru’s wares will find it interesting and easy enough to use as a quick reference to his brilliant ideas.

Nine of the eighteen chapters of the book focus predominantly on the art of conversation. Becoming aware of sweeping generalizations, spotting errors in logic and working with extrapolations aid the art of skillfully interacting with another. Understanding how your customers think and feel can be done with greater awareness and yield quality information that you can incorporate in a successful branding strategy.

The other half of the book highlights strategies for thinking effectively – how could any book by De Bono NOT contain stuff on thinking? His parallel thinking strategy, materialized in the 6-hat method is outlined in one chapter, while others look at concepts and why to bother with them, generating alternatives, various levels and types of values and positioning, choice and first reaction to emotions and feelings.

How can skillful conversation strategies boost your online branding? It helps you to make quality contact with the people that matter: your customers, suppliers, employees and anyone else you consider key to your business. Quality interactions translate to better understanding of the needs of those to whom you wish to cater. This loops into better communication of your unique offering.

It’s accessible and easy-to-read, so why not check it out and let it “make over your mind”?


Reviewed by

Corné MacKenzie


Filed under: Book of the week, ,


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